The public face people present to meet social expectations, helping maintain harmony even when private feelings quietly differ.
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Design: Lexical
Style: Pure White
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AboutTatemae (建前) refers to the public position or social face a person presents to meet expectations and preserve harmony, even when private feelings differ. This Japanese definition poster explores the delicate balance between courtesy, social roles, honest expression, and avoiding unnecessary conflict.
What does Tatemae mean?Tatemae is the outward opinion or behavior shown in public, especially when it differs from personal feelings.
How is Tatemae written and pronounced?The noun is written 建前 and pronounced /ta.te.ma.e/ in Japanese.
Is Tatemae dishonest?It can support politeness and social harmony, but relying on it too heavily may make genuine communication harder.