AboutAegyo (애교) describes playful sweetness expressed through cute gestures, affectionate speech, or a deliberately charming manner. This definition poster presents a lighthearted aspect of connection, while leaving room for the humor and cultural context that shape how such expressions are received.
What does Aegyo mean?It means using cute behavior, playful expressions, or affectionate speech to appear charming or soften a social interaction.
Where is Aegyo commonly seen?It can appear in family life, friendships, romance, entertainment, and informal social situations in Korea.
Is Aegyo always romantic?No. It may be affectionate or playful without being romantic, depending on the people and setting involved.